Just how does the general election exit poll work, anyway?
The firm that runs the presidential exit poll expects to interview about 100,000 voters across the country by the time the polls close on election night.
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High-profile polling failures in recent elections have drawn attention to the challenges in using surveys to predict outcomes. Our study examines various methods of determining who is a likely voter.
Survey Report As candidates in both parties prepare for the next round of presidential debates, a new national survey finds that the public is highly engaged by the 2016 campaign. Fully 74% of Americans say they have given a lot or some thought to the candidates, higher than the shares saying this at comparable points […]
Survey Report With just four days before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not. As in past elections, nonvoters [1. […]