Why measuring the demographics of voters on Election Day is difficult
The two primary sources that provide insight into voter demographics use different methodologies, are released at different times, and often produce slightly different results.
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Survey Report With just four days before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not. As in past elections, nonvoters [1. […]
Survey Report Voters are reporting roughly similar levels of contact from political campaigns and groups as four years ago, with one notable exception. The share of voters who say they have received a phone call about the election has fallen 12 points since mid-October 2010, from 59% to 47%. This decline has been driven by […]
The Republican Party holds a clear advantage in voter engagement in this fall’s midterm elections, according to a new national survey by the Pew Research Center. Yet GOP voters are not as enthused and engaged as they were at this point in the midterm campaign four years ago, prior to the Republican Party winning control […]