report | Dec 18, 2013

Celebrating Christmas and the Holidays, Then and Now

Nine-in-ten Americans say they celebrate Christmas, and three-quarters say they believe in the virgin birth of Jesus. But only about half see Christmas mostly as a religious holiday, while one-third view it as more of a cultural holiday.

short reads | Jul 1, 2013

Data show a dent in Americans’ love for cars

The AAA’s annual travel forecast projects that 34.4 million Americans will drive more than 50 miles from home during the July 4th holiday, a tiny dip from 34.7 million last year. The chief reason, according to AAA, is that the five-day holiday period is a day shorter than it was in 2012, when July 4 […]

report | Mar 14, 2013

Modern Parenthood

The way mothers and fathers spend their time has changed dramatically in the past half century. Dads are doing more housework and child care; moms more paid work outside the home. Neither has overtaken the other in their “traditional” realms, but their roles are converging, according to a new Pew Research Center analysis of long-term […]

report | Aug 6, 2012

Eight-in-Ten Following Olympics on TV or Digitally

Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

report | May 18, 2012

The Future of Gamification

Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.

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