Americans to Rest of World: Soccer Not Really Our Thing
Just 4% of adults in this country rate soccer as their favorite sport to watch, compared with 34% who say this about football, 14% about basketball and 13% about baseball.
Numbers, Facts and Trends Shaping Your World
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Gambling: As the Take Rises, So Does Public Concern
A modest backlash in attitudes towards legalized gambling has taken hold among an American public that spends more money on more forms of legal gambling now than at any time in the nation’s history.
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Increasingly, Americans Prefer Going to the Movies at Home
The start of the summer blockbuster movie season has Hollywood hoping for the usual stampede to the theaters, but now more than ever, the place that most Americans would rather watch movies is under their own roof.
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Internet Penetration and Impact
Internet penetration has now reached 73% for all American adults. Internet users note big improvements in their ability to shop and the way they pursue hobbies and personal interests online.
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Teens and technology
This is a discussion of the eight realities of technology and social experience that are shaping the world of today’s teens and twenty-somethings.
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Gauging Family Intimacy
A nationwide survey finds that just about every breed of human owner considers their pet to be family. But some groups are more disposed than others to feel this way.
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Surfing for Fun
About 40 million Americans were browsing the web just for fun or to pass the time on a typical day in December 2005.
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The Strength of Internet Ties
The internet helps maintain people’s social networks, and connects them to members of their social network when they need help. 60 million Americans have turned to the internet for help with major life decisions.
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Baby Boomers: From the Age of Aquarius to the Age of Responsibility
As the oldest of the nation’s 75 million baby boomers approach the age of 60, many are looking ahead to their own retirement while balancing a full plate of family responsibilities.
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Teen Content Creators and Consumers
American teenagers today are utilizing the interactive capabilities of the internet as they create and share their own media creations.