Numbers, Facts and Trends Shaping Your World

Media Industry


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    Dole Can’t Cash In on Mixed View of Clinton

    Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, […]

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    A Dull Campaign, Clinton Will Win Say More than 70% of Voters

    Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

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    TV News Viewership Declines

    Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]

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    News Media Differs with Public and Leaders on Watchdog Issues

    Report Summary American journalists have a different view of the way they do their job than does the public they serve and the leaders they cover. The outside world strongly faults the news media for its negativism. Journalists at all levels are equally adamant in rejecting this charge. They are no more adversarial than they […]

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    Network News Viewing And Newspapers Reading Off

    Report Summary Fewer people are reading newspapers and watching network television news these days. It is unclear whether this is a continuation of the long-term decline in audiences of both media, or whether it is a result of the O.J. Simpson trial, which has gripped the attention of a significant percentage of core news consumers.

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    Public Gives Press “C” Grade For Campaign Coverage

    Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

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    Mixed Message About Press Freedom on Both Sides of Atlantic

    Report Summary In a comparative media survey across eight countries, the publics of North America and Western Europe credit the news media for its positive overall impact on their countries. Large majorities said the press helps their democracies and has a good influence on their societies — usually better than the influence of other institutions, […]

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    Clinton’s Press Judged as Less Fair than Bush’s and Reagan’s

    REPORT SUMMARY Many Americans think the press is being unfair to Bill Clinton, and the public most often complains that the media has come to an earlier judgment about this President’s performance than it did about his predecessors. But the public does not blame the press for being too critical of Bill Clinton, nor for causing […]

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    Waco and King Coverage Faulted

    Report Summary In expressing significant doubts about press performance on the two most closely followed news events of the past month, at least two out of five Americans felt the press was too critical of the Clinton Administration and the FBI for their handling of the Waco, Texas cult tragedy. And one in three complained […]

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    NBC’s Believability Burned

    Report Summary The believability of NBC News has been diminished in the eyes of the public after it admitted that it staged the explosion of a General Motors truck during a segment of the newsmagazine program “Dateline NBC.”