Numbers, Facts and Trends Shaping Your World

Media Industry

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    American Psyche Reeling From Terror Attacks

    Introduction and Summary Americans are standing tall at a time of crisis — they are united in their approval of the nation’s leaders, paying rapt attention to news, and say they are willing to suffer thousands of military casualties in a protracted conflict to retaliate for last week’s terrorist attacks. But at the same time […]

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    Laura and Hillary Polls Apart

    Introduction and Summary Six months into her husband’s presidency, Laura Bush has made a positive impression on the American public. A strong majority (64%) has a favorable opinion of the first lady, and most approve of the way she’s handling her job. Although her predecessor, Hillary Clinton, drew a comparable favorability rating of 60% at […]

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    Media Seen As Fair, But Tilting to Gore

    Introduction and Summary Voters generally believe the media has been fair to both major presidential candidates, but more say the press has been fair to Al Gore than to George W. Bush. Fully 74% of voters say the vice president has gotten fair press treatment, while 65% say the same about Bush. Nearly six-in-ten voters […]

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    Internet Sapping Broadcast News Audience

    Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]

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    The Tough Job of Communicating with Voters

    Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]