Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.
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An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.
Lee Rainie and Dr. Cary Funk explain the type of research they do with Pew Research Center, as well as how the Center chooses what projects to tackle, in this video from SAGE.
The results of the 2016 presidential election came as a surprise to nearly everyone who had been following the national and state election polling
As telephone interviewing costs continue to rise and cellphones represent an increasing share of survey samples, survey researchers are exploring approaches to make these designs more cost-effective.
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