The results of the 2016 presidential election came as a surprise to nearly everyone who had been following the national and state election polling
There is a great deal of speculation but no clear answers as to the cause of the disconnect, but there is one point of agreement: Across the board, polls underestimated Trump's level of support.
The firm that runs the presidential exit poll expects to interview about 100,000 voters across the country by the time the polls close on election night.
As oversampling and its possible effect on presidential polls are spotlighted ahead of Election Day, learn more about this practice and how pollsters adjust for it.
As telephone interviewing costs continue to rise and cellphones represent an increasing share of survey samples, survey researchers are exploring approaches to make these designs more cost-effective.
In the aftermath of presidential debates, there is intense interest in gauging "who won." How can we know the answer to that question?
Federal officials are proposing new changes to census questions on racial and Hispanic identity.
Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.
By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.