Numbers, Facts and Trends Shaping Your World

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  • report

    E-health Reality Check

    Eight in ten respondents who recently needed health information said they turned to a professional for advice.

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    Increased Use of Video-sharing Sites

    48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.

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    Obama’s YouTube moment

    Barack Obama makes an early play for “YouTube moment of the 2008 campaign”

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    The new information order

    Where do you turn when you have a problem? Family and friends? Experts? Internet searches? Libraries?
    We asked those and a variety of other questions on a recent survey and found some surprising things.

  • report

    Information Searches That Solve Problems

    There are several major findings in this report. One is this: For help with a variety of common problems, more people turn to the internet than consult experts or family members to provide information and resources.

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    Have you googled yourself today?

    The practice of “googling” someone is becoming more widespread in today’s search engine-driven world.

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    Teens and Social Media

    More teens are creating and sharing material on the internet. 28% of online teens have blogs, up from 2004 with growth fueled almost entirely by girls. “Super communicators” rise as email fades as a tool for teens.

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    The Ever-Changing Footprint of a Report

    As is often the case when we release new reports, there are various cycles of commentary that help to deepen the discussion of the findings.

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    Digital Footprints

    Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.