The Rise of Apps Culture
35% of U.S. adults have cell phones with apps, but only 24% of adults actually use them. Apps users are younger, more educated, and more affluent than other cell phone users.
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Internet adoption over the past 10 years: 93% of teens ages 12-17 go online, as do 95% of young adults ages 18-29. Seventy-nine percent of all adults ages 18 and older go online.