The rise of e-reading
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
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21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers.
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