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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    The Future of Public Relations

    Lee Rainie discussed the Future of Public Relations with a class of executive management students at the Newhouse School of Public Communications at Syracuse University.

  • report

    Facebook Privacy and iPhone “Jailbreaking” Engage Social Media Users

    The publication of information gleaned from Facebook profiles of millions of users was the top subject on Twitter last week. And a ruling that it’s okay to hack into the iPhone for new applications gained attention on both blogs and Twitter. On YouTube, slang-speaking teens have provoked millions of clicks for two weeks running.

  • report

    Well Known: Twitter; Little Known: John Roberts

    Overview An overwhelming proportion of Americans are familiar with Twitter, the online information-sharing network. Perhaps more surprisingly, a large majority also knows that children who are born to illegal immigrants in the United States are automatically U.S. citizens. Yet the public continues to struggle in identifying political figures, foreign leaders and even knowing facts about […]

  • report

    Mobile, Social Health at the National Library of Medicine

    Speaking to the senior staff of the National Library of Medicine last week was like going before the best kind of murder board. Our jumping-off point was the Pew Internet Project’s latest research on internet penetration, mobile use, and the socia…

  • report

    The future of social relations

    Most experts surveyed in the latest Pew Internet/Elon University study say social benefits of Internet use far outweigh negatives; some say it robs time, exposes private information, engenders intolerance.

  • presentation

    Four or More: The New Demographic

    This presentation highlights new research on teens, young adults and social media use while also identifying a new leading edge group that deserves the same attention: those who own four or more internet-connected devices.

  • presentation

    How Media Consumption Has Changed Since 2000

    Consumption of news, information and entertainment has radically changed, and not just online. In this talk, Director Lee Rainie presents the latest data and trends.

  • report

    Patient Communities… at Walgreens?

    I concluded a recent speech with a challenge: If chronically ill patients can find ways to connect and learn from each other, why can’t your organizations find ways to connect and learn from them? One executive’s positive reaction surprised even m…