Numbers, Facts and Trends Shaping Your World

Social Media

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The TikTok logo appears on a smartphone screen in the Apple app store in this photo illustration in Ontario, Canada, on February 19, 2026. (Photo by Thomas Fuller/NurPhoto via Getty Images)

8 facts about Americans and TikTok

In the wake of TikTok’s deal to make its U.S. operations backed largely by non-Chinese investors, here’s what we know about Americans and TikTok.

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    Facebook and Twitter Are Minor Drivers for News

    Despite the growing importance of social media, just 9% of digital news consumers say they “very often” follow news recommendations from Facebook or Twitter on any of the three main types of digital devices (computers, smartphones or tablets).

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