Numbers, Facts and Trends Shaping Your World

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Social Media

Topic Spotlight

  • Most-Used Platforms: YouTube (85%) and Facebook (70%) are the most widely used online platforms among U.S. adults. (Read the fact sheet)
  • News on Social Media: Just over half of U.S. adults (54%) say they at least sometimes get news from social media. (Read the fact sheet)
  • Teens & Social Media: Many teens are on social media daily – if not constantly – but daily use varies by platform. (Read the fact sheet)

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  • short reads

    Facebook and Twitter Are Minor Drivers for News

    Despite the growing importance of social media, just 9% of digital news consumers say they “very often” follow news recommendations from Facebook or Twitter on any of the three main types of digital devices (computers, smartphones or tablets).

  • report

    How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case

    It took several weeks after the killing of teenager Trayvon Martin before the story exploded in the media. A new PEJ report reveals how social and mainstream media platforms focused on different elements of the controversy and how ideology influenced coverage on the cable and radio talk shows.

  • report

    The State of the News Media 2012: An Annual Report on American Journalism

    New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.

  • report

    What Facebook and Twitter Mean for News

    Perhaps no topic in technology attracted more attention in 2011 than the rise of social media and its potential impact on news. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next,” we wrote in a May 2011 report analyzing online news behavior called Navigating News Online.

  • report

    Digital: News Gains Audience but Loses Ground in Chase for Revenue

    Two numbers symbolize the intensifying challenge and opportunity the digital world poses for the news industry: In 2011, social media giant Facebook grew to 133 million active users from 117 million in the U.S.1 And in the final months of the year, tablet ownership in the U.S. nearly doubled, to 18% of Americans.

  • report

    Mobile Devices and News Consumption: Some Good Signs for Journalism

    The migration of audiences toward digital news advanced to a new level in 2011 and early 2012, the era of mobile and multidigital devices. More than three-quarters of U.S. adults own laptop or desktop computers, a number that has been stable for some years.1 Now, in addition, 44% of adults own a smartphone, and the number of tablet owners grew by about 50% since the summer of 2011, to 18% of Americans over age 18.

  • report

    The Viral Kony 2012 Video

    Young adults heard more about the viral video against Joseph Kony and were more likely to learn about it through social media than other sources

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