Drivers Wanted
American life is driven by the automobile; not only is a car seen as an overwhelming necessity but most say not driving is a clear sign of old age.
Numbers, Facts and Trends Shaping Your World
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Generations
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Generations
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short reads
Talkin’ ’bout my Generation
Most Americans believe there is a major difference between the views of younger and older people, and more than said so in 1969.
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short reads
Gen Next: More Liberal, More Active
Six-in-ten Gen Nexters completely agree that it is their duty to always vote.
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report
Gen Next Squeezed By Recession, But Most See Better Times Ahead
While the economic downturn is falling quite heavily on younger Americans, their overall outlook remains optimistic. A new survey also finds Generation Next expressing more liberal views when compared with older age cohorts as well as evidence of increased political engagement.
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report
Most Middle-Aged Adults Are Rethinking Retirement Plans
In the midst of a recession that has taken a heavy toll on many nest eggs, just over half of all working adults ages 50 to 64 say they may delay their retirement — and another 16% say they never expect to stop working.
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report
Different Age Groups, Different Recessions
Older adults are less likely than younger and middle-aged adults to say that in the past year they have cut back on spending; suffered losses in their retirement accounts; or experienced trouble paying for housing or medical care.
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short reads
Older Americans Increasingly Sign Online
The percentage of those ages 70 to 75 using the internet has nearly doubled, from 26% in 2005 to 46% in 2008.
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short reads
Gen X: Online Grown-Ups
Two-thirds of those ages 33 to 44 do their banking online and 80% have gone shopping on the internet.
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presentation
Baby Boomers and the internet
This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.
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report
Young Voters in the 2008 Election
This year, 66% of those under age 30 voted for Barack Obama making the disparity between young voters and other age groups larger than in any presidential election since exit polling began in 1972.