Baby Boomers: The Gloomiest Generation
America’s baby boomers are in a collective funk. Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older.
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The Young Value Wealth the Most
Wealth holds a great attraction for the young, according to a recent Pew Social Trends survey, with 20% of all adults under age 30 saying being wealthy is a top priority for them — easily the largest proportion of any age group.
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Gen-Next: The Least Republican Generation
That’s the proportion of voters ages 18-24 who cast their votes for Democratic candidates in the 2006 mid-term elections — a trend that appears to be continuing in the run-up to the 2008 presidential election.
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Second-generation Latinos Fluent in English
Nearly nine-in-ten second generation Latinos in the U.S. say they can carry on a conversation in English very well compared with only 23% of first-generation adult Latinos.
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Speaking Only Spanish at Home
More than half of foreign-born Hispanics (52%) report that they speak only Spanish at home.
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GenNexters Say “We’re Really Different!”
That’s the percentage of young Americans (ages 18-25) who see their generation as unique and distinct from other generations. This sentiment is held by young people across the board — men, women, conservative, moderate, white and non-white.
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Young White Evangelicals: Less Republican, Still Conservative
An analysis of Pew Research Center surveys conducted between 2001 and 2007 suggests that young white evangelicals have become increasingly dissatisfied with Bush and are moving away from the GOP. How will these changes affect the vote in 2008 and beyond?
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Growing Up With the News
In an era when war, tragedy and scandal often dominate the headlines, America’s parents are more likely to encourage children to follow the news than they are to shield them from it.
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Election ’06: Big Changes in Some Key Groups
In the aftermath of the 2006 election, the shifting allegiance of some important voter groups has gotten relatively little attention. One of the biggest stories is about young people. Another is what really happened to “The God Gap.” And a third is about the one-fifth of voters who aren’t white.
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Seniors and the Internet
Any system being designed for consumers should take advantage of two trends: the centrality of search and the importance of peer advice (whether via email, social networking sites, blogs, or other emerging technologies). Both trends are likely to …