About half of streaming service users ages 18 to 29 use someone else’s password | Pew Research Center

June 30, 2025

83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV

About half of streaming service users ages 18 to 29 use someone else’s password

About half of streaming service users ages 18 to 29 use someone else’s password

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About half of streaming service users ages 18 to 29 use someone else’s password

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83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV
Majorities of Americans watch Netflix, Amazon Prime Video
Just over half of Americans watch streaming services but do not subscribe to cable or satellite TV
Streaming users are more likely than not to think these services are worth the cost, but a quarter aren’t sure
Most Americans use streaming services, including majorities across age and income groups
About half of streaming service users ages 18 to 29 use someone else’s password