Numbers, Facts and Trends Shaping Your World

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    Section 5: Attitudes Toward the News

    Overwhelmingly, Americans place a premium on accuracy and timeliness and, to a somewhat lesser degree, information that is helpful and hard to find. Fully 90% say that it is important that the news is accurate; 88% say it is important for the news to be timely and up-to-date. Over three-quarters (78%) want the news to […]

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    Section 2: Reading, Watching and Listening to the News

    The public’s news interests help explain the relative resilience of these news sources. Crime, health and community — the focus of much of today’s local news — are the subjects that most interest Americans. The public expresses considerably less interest in news about political figures and events in Washington and international affairs — topics which […]

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    Mixed Reaction to Post-Seinfeld Era

    Survey Findings The situation comedy “Seinfeld” may be the most popular television show of its time, but only half of the people who watch it say they’ll miss it when it’s gone. And even fewer want friends like Jerry, George, Elaine and Kramer. Today, 62% of the public says they watch the program, and, at […]

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    Other Important Findings and Analyses

    Popular Today vs. Legacy Tomorrow The steady stream of allegations involving a White House sex scandal and cover-up has not eroded President Clinton’s popularity. And while the story continues to interest the public, it appears to have lost some of its resonance: The number of people saying Clinton should be impeached if he lied under […]

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    Democratic Congressional Chances Helped by Clinton Ratings

    Introduction and Summary President Clinton’s lofty performance ratings are benefiting the Democratic Party, which is now in a stronger position with American voters than it has been for some time. In contrast, continuing negative perceptions of Republican congressional leaders are hamstringing the image of their party. By the biggest margin of the decade, the public […]

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    Other Important Findings and Analyses

    Demographics On the whole, both samples (even unweighted) fairly closely reflected the American public. In most demographic categories, both samples differed from U.S. Census figures by 4 percentage points — the statistical margin of error — or less.[1. All demographic comparisons presented in this section are based on unweighted data. Most surveys use mathematical weighting […]

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    Other Important Findings and Analyses

    Public satisfaction with the state of the nation has lifted out of the doldrums of the early 1990s, with 46% today saying they are satisfied. While this is up 20% points or more from the period 1993 through mid-1996, half of all Americans (50%) still describe themselves as dissatisfied with the way things are going. […]

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    Other Important Findings and Analyses

    State of the Nation: Bright Surpassing even Clinton’s hike in approval ratings in the past two weeks is a 13% point jump in satisfaction with the way “things are going in this country today.” Fully 59% of Americans now say they are satisfied with the country — the highest number since the end of the […]

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    High Personal Contentment, Low News Interest

    Survey Findings In 1997, Americans were happier with their own lives, felt more religious conviction and were less attentive to the news than at any time in recent years. Fully 47% of Americans say that they are highly contented with their lives today, a jump of 10% points in just the last year and 9% […]

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    Other Important Findings and Analyses

    Clinton and Congressional Ratings Unchanged President Clinton’s approval ratings remain high and Americans credit Congress for its accomplishments this year, despite the failure of campaign finance and “fast track” trade legislation in the weeks leading up to the congressional adjournment. Nearly one in four Americans say this Congress has accomplished more than other recent Congresses, […]