Numbers, Facts and Trends Shaping Your World
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Americans Again Attentive In the wake of Clinton’s nationally-televised address, Americans tuned back into news about the scandal — and lowered their personal opinions about Clinton. Fully 72% of Americans were following the investigation very or somewhat closely, up from 56% the week before. The recent turn of events has further tarnished Clinton’s personal image. […]
Congressional Ballot Remains Close Republicans have not garnered a big boost with voters from either the ongoing Clinton scandal or the recent upswing in the GOP’s image. Support for the two parties remains split both among registered voters (45% Republican vs. 46% Democrat) and the more narrowly-defined group of most likely voters (48% Republican vs. […]
Political Interest Down from ’94 A sharp decline in the number of Americans tuned in to government and public affairs offers new evidence that the November election may not spark much interest. Indeed, just 9% of Americans are following news about candidates and elections in their states very closely. Interest in the elections is lackluster […]
The average American dedicates more than an hour a day to the news. More Americans read, watch or listen to the news each day than exercise or use a personal computer. Indeed, daily consumption of news appears thin only when compared to personal activities such as family meals and calling friends or relatives to talk. […]
Overwhelmingly, Americans place a premium on accuracy and timeliness and, to a somewhat lesser degree, information that is helpful and hard to find. Fully 90% say that it is important that the news is accurate; 88% say it is important for the news to be timely and up-to-date. Over three-quarters (78%) want the news to […]
The public’s news interests help explain the relative resilience of these news sources. Crime, health and community — the focus of much of today’s local news — are the subjects that most interest Americans. The public expresses considerably less interest in news about political figures and events in Washington and international affairs — topics which […]
Survey Findings The situation comedy “Seinfeld” may be the most popular television show of its time, but only half of the people who watch it say they’ll miss it when it’s gone. And even fewer want friends like Jerry, George, Elaine and Kramer. Today, 62% of the public says they watch the program, and, at […]
Popular Today vs. Legacy Tomorrow The steady stream of allegations involving a White House sex scandal and cover-up has not eroded President Clinton’s popularity. And while the story continues to interest the public, it appears to have lost some of its resonance: The number of people saying Clinton should be impeached if he lied under […]
Introduction and Summary President Clinton’s lofty performance ratings are benefiting the Democratic Party, which is now in a stronger position with American voters than it has been for some time. In contrast, continuing negative perceptions of Republican congressional leaders are hamstringing the image of their party. By the biggest margin of the decade, the public […]