Numbers, Facts and Trends Shaping Your World
Read our research on:
Spike in National Mood The public’s sense of how well the country is doing has finally caught up with Americans’ positive ratings of their own lives. In fact, the national mood is better today than at any time since the 1960s, and the public is even more optimistic about the future. Nearly one-in-three Americans give […]
While the news media appreciate the utility of new technologies in their work, they are mixed in their views of the way journalism is practiced in these new mediums. The advent of online-only news sites and the proliferation of cable channels are given only lukewarm endorsements by the news media today, particularly among older members […]
Despite the dramatic growth of the Internet in recent years and the proliferation of all-news cable television outlets, network news magazine shows and other information sources, the public is not feeling overloaded with information these days. Fully 62% of Americans say they like having so much information to choose from, compared to only 28% who […]
Introduction and Summary President Clinton’s impeachment trial has neither engaged the attention of the American public nor changed its mind about the continuance of his presidency. The public gives Clinton high marks for his job performance, expresses satisfaction with the state of the nation and registers even more contentment with their own lives than just […]
The potential for conducting public opinion surveys online is a hot topic today. With the Internet’s tremendous growth, an online poll can now compile literally tens of thousands of opinions quickly and at a fraction of the cost of traditional telephone surveys. Already many commercial websites invite people to voice their views on a range […]
During the 1998 campaign season, approximately 11 million Americans logged onto the Internet for news and information about the elections. This is an increase of four million people over 1996, bringing the total to 6% of the general population, up from 4% in 1996. These election news seekers are a particularly active group, using the […]
As the number of Americans using Internet technology continues to grow, people increasingly turn to the Internet to do research for work, get entertainment and travel information, shop, and catch up with friends and family. This wide range of activities reflects the expanding Internet population, which is beginning to look like a broader cross-section of […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
The number of Americans who go online to get news has tripled in the last three years. In 1995, just 4% of Americans went online for news at least once a week. Now, anywhere from 15% to 26% go online for news on a weekly basis, according to recent Pew Research Center surveys. This range […]
The Clinton-Lewinsky scandal was not a direct factor in the election outcome: As many people voted for Clinton as against him, according to exit polls. But a perception of Republican preoccupation with the inquiry — epitomized by scandal ads targeted against Democrats in key House races last week — may have fueled the late Democratic […]