Numbers, Facts and Trends Shaping Your World
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Close to two-thirds of Americans now go online to access the Internet. 63% of Americans now go online — last measured in our August 2003 survey. That amounts to 47% growth in the U.S. adult population using the Internet, from 86 million in March 2000 to 126 million in August 2003. 52% of Internet users […]
Three-quarters of Internet users have looked for information on their hobbies or interests. 77% of Internet users have searched for hobby or interest information online as of January 2002. That represents growth of 40% from 65 million who had pursued hobby information online as of March 2000, to 91 million who had done so by […]
Use of the Internet to research a service or product has increased significantly. 83% of Internet users have researched a product online as of December 2002. That represents growth of 52% from 64 million who had done product research online as of March 2000, to 97 million who said they had done such research as […]
Women Like Their Lives Better
2003 Year End News Interest Index
Most Internet users have searched for answers to specific questions. 83% of users have done a search online to answer a specific question, according to our latest survey on the subject in September 2002. The number of those who have used the Internet to answer questions grew 24% from 79 million to 98 million between […]
Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]
We have a new poll that shows cable news and the Internet are looming larger this year as sources of campaign information, as smaller numbers of Americans are turning to broadcast TV and newspapers