Numbers, Facts and Trends Shaping Your World
The news agendas of the mainstream media and that of their analog presence on Twitter were strikingly similar during the week in which both were studied. In all, during the week of February 14-20, 2011, four of the top five stories covered by traditional media were also the stories these outlets tweeted about most. Even […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price.
Internet adoption over time by teens and adults Internet use is nearly universal among American teens; 95% of those ages 12-17 are internet users, up slightly from November 2004 (when 87% of teens went online). Internet usage is higher among teens than among adults as a whole (as of August 2011, 78% of all adults […]
Who gets information about local businesses (not including restaurants, bars, clubs) Those who get information about local businesses that are not tied to eating or socializing are a diverse and somewhat upscale group. Those who get this information are more likely to have college or advanced degrees, live in relatively high-earning households, use the internet […]
In general, the news operations studied did not engage in much retweeting. Researchers found that retweeting is rare, and retweets do not often originate outside the news organization. Only 9% of the tweets examined were retweets. Of these, 90% originally appeared on another Twitter feed connected to the same news organization such as a section […]