Project for Excellence in Journalism (PEJ) staff and researchers at The George Washington University’s School of Media and Public Affairs (SMPA) conducted this study and contributed to the production of this report, “How Mainstream Outlets Use Twitter.” Sample The abridged NCI sample included six newspapers-three “tier 1” national newspapers with the highest print circulation, and […]
Those who are active in religious organizations are more involved with all kinds of civic and other organizations, devote more time to organizational activities, and think more highly of their communities and their fellow citizens.
Among the outlets that were studied, Twitter activity varied widely. Major national newspapers tend to offer the most: As a group the four papers studied average 74. The three cable news channels average 45. The rest of the outlets studied-broadcast television, audio, online-only and local newspapers-average 18 Twitter feeds per outlet. The other point of […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
How do these news outlets use Twitter? What function does it serve? Is Twitter another form of marketing and distribution? Or is it a new tool for news gathering? Is it a means of two-way communication with the audience? Or is it a way of adding a new service for users-curation-helping followers know what content […]
The news agendas of the mainstream media and that of their analog presence on Twitter were strikingly similar during the week in which both were studied. In all, during the week of February 14-20, 2011, four of the top five stories covered by traditional media were also the stories these outlets tweeted about most. Even […]