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reportSep 26, 2012

How people get local news and information in different communities

Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
reportDec 20, 2012

After Newtown, Modest Change in Opinion about Gun Control

Overview The public’s attitudes toward gun control have shown only modest change in the wake of last week’s deadly shooting at an elementary school in Newtown, Connecticut. Currently, 49% say it is more important to control gun ownership, while 42% say it is more important to protect the right of Americans to own guns. This […]
reportAug 15, 2012

Degree of Digital Effort – Obama Far Outweighs Romney

Obama’s digital effort stands out first for its scale on various platforms compared with Romney’s. At the time of our analysis (June 4-17, 2012), the Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012). That is twice that of […]
reportJul 25, 2012

On Twitter, Verdict on Paterno Unchanged by Freeh Report, NCAA

The conversation on Twitter about the Penn State scandal has shifted focus over the last month from the man convicted of sexual abuse to the school and then to the NCAA. But one constant in the conversation has not budged—views of Joe Paterno.
reportAug 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
reportAug 6, 2012

Eight-in-Ten Following Olympics on TV or Digitally

Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]
reportSep 26, 2012

Main Report

Community Profiles Before examining in depth the local news consumption patterns in different types of communities, it is critical to describe the key demographic differences across their populations. Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in the survey, many of which may be […]
reportJan 4, 2013

Section 6: Overall Impact of Technology on the Arts

The arts organizations represented in the survey tend to agree with the notions that the internet and social media have “increased engagement” and made art a more participatory experience, and that they have helped make “arts audiences more diverse.” They also tend to agree that the internet has “played a major role in broadening the […]
reportAug 15, 2012

Press Release

CONTACT: PEJ Deputy Director Amy Mitchell or Director Tom Rosenstiel at 202.419.3650 Analyzing the Digital Campaign: Obama Outpaces Romney in Direct Voter Communications on Web, Social Media The Obama campaign is using digital tools to communicate directly with voters-and bypass the filter of traditional media-at almost four times the rate of the Romney campaign. […]
reportAug 15, 2012

Attention

What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]