Numbers, Facts and Trends Shaping Your World
Obama’s digital effort stands out first for its scale on various platforms compared with Romney’s. At the time of our analysis (June 4-17, 2012), the Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012). That is twice that of […]
Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]
CONTACT: PEJ Deputy Director Amy Mitchell or Director Tom Rosenstiel at 202.419.3650 Analyzing the Digital Campaign: Obama Outpaces Romney in Direct Voter Communications on Web, Social Media The Obama campaign is using digital tools to communicate directly with voters-and bypass the filter of traditional media-at almost four times the rate of the Romney campaign. […]
Community Profiles Before examining in depth the local news consumption patterns in different types of communities, it is critical to describe the key demographic differences across their populations. Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in the survey, many of which may be […]
What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]
The arts organizations represented in the survey tend to agree with the notions that the internet and social media have “increased engagement” and made art a more participatory experience, and that they have helped make “arts audiences more diverse.” They also tend to agree that the internet has “played a major role in broadening the […]
About This Study The primary PEJ staff members conducting the research, analysis and writing for this report included: Research Associate Tricia Sartor, Research Analyst Katerina-Eva Matsa, researchers Nancy Vogt and Steve Adams, Deputy Director Amy Mitchell and Director Tom Rosenstiel. Other staff members who made contributions were Senior Researcher Paul Hitlin and Communications […]
One distinguishing feature of the web is the opportunity it creates to engage in a direct dialogue with citizens. This can be done several different ways. For this analysis we examined the extent to which each campaign addressed specific voting groups or segments of the population, the extent to which each asked users to take […]