Voters’ Perceptions of the Candidates: Traits, Ideology and Impact on Issues
Few voters ‘check the box’ on positive descriptions of candidates.
Numbers, Facts and Trends Shaping Your World
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Republican voters’ path to backing Donald Trump
Donald Trump’s rise to become the Republican Party’s presidential nominee followed a lengthy primary campaign. Over the course of 2015 and early 2016, most GOP voters switched their preferences for the nomination at least once – and many switched several times. Below you can explore how candidates gained (and lost) supporters among the same nationally […]
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What Low Response Rates Mean for Telephone Surveys
Telephone polls still provide accurate data on a wide range of social, demographic and political variables, but some weaknesses persist.
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1. Presidential candidates’ changing relationship with the web
In 2016, presidential campaigns still deploy and maintain websites as a way of communicating with and mobilizing voters. But as campaigns increasingly prioritize social media outreach, the role of campaign websites has changed – and in some cases narrowed. A new Pew Research Center study of the campaign websites of Democratic presidential candidates Hillary Clinton […]
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5. Candidate traits and perceptions
On a series of personal traits, voters say Clinton, rather than Trump, is better described by the phrases “personally qualified to be president” and “would use good judgment in a crisis,” but neither candidate holds an edge when it comes to the dimension of “honest and truthful.” Overall, 56% of voters say Clinton is better […]
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2. Voter general election preferences
Ahead of the party conventions – and four months before the general election – Hillary Clinton holds a significant edge over Donald Trump in voter preferences. Among registered voters, 45% say they would vote for Hillary Clinton if the election were held today, compared with 36% who say they would vote for Donald Trump and […]