Numbers, Facts and Trends Shaping Your World
The emergence of digital content has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. News organizations, record companies, broadcast and movie producers, and book publishers have all been dramatically affected by the change. So have libraries. Interest in e-books took off in late 2006 with the release of […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]