Numbers, Facts and Trends Shaping Your World
Respondents’ thoughts One major sign of the sanctification of Big Data as a topic of interest with vast potential emerged in March this year when the National Science Foundation and National Institutes of Health joined forces “to develop new methods to derive knowledge from data; construct new infrastructure to manage, curate and serve data to […]
The emergence of digital content has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. News organizations, record companies, broadcast and movie producers, and book publishers have all been dramatically affected by the change. So have libraries. Interest in e-books took off in late 2006 with the release of […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]