Numbers, Facts and Trends Shaping Your World
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Coverage of the U.S. economy led the news agenda for the third week in a row, thanks to some drama in the deficit talks. The unexpected conclusion to a high profile trial generated plenty of press attention while a major British media scandal made its way across the Atlantic.
In a busy news week, a massive storm that landed only a glancing blow on the U.S. East Coast was the No. 1 story. Another frightening situation that ended without more disastrous consequences, the Discovery Channel hostage drama, also finished among the top stories. And a formal change in the U.S. role in Iraq generated a rare burst of coverage in that subject.