Audiences are declining for traditional news media in the U.S. – with some exceptions
A declining share of U.S. adults are following the news closely, and audiences are shrinking for several older types of news media.
In-depth case studies in three disparate cities (Denver, Macon and Sioux City) show that local news still matters, with nearly nine-in-ten city residents following it closely.
Election-year politics and a noteworthy poll made up the hottest story in the blogosphere last week. Meanwhile on Twitter, a technology topic involving oft-scrutinized Apple topped the news agenda. And on YouTube, the most popular subject by far was Paul the octopus, the world-class World Cup handicapper.
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