Numbers, Facts and Trends Shaping Your World

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    Part 5. Audience

    Introduction Despite a blogger’s often private sense of the nature of his or her blog, the act of keeping a blog (unless password protected or otherwise locked down) is an inherently public act. Blogs are generally kept so that they may be read by others, yet the audience of a particular blog is technically nearly […]

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    Section 4: Audience Segments

    Majorities of Americans say they follow local news (57%) and national news (55%) most of the time, not just when important events occur. But the opposite is true for international news ­ just 39% say they follow overseas news most of the time, compared with 58% who follow it only when something important happens. That […]

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    Online Papers Modestly Boost Newspaper Readership

    Overview A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online. But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely […]

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    Part 4. The Practice of Blogging

    The reality of a blogger’s publishing schedule is probably familiar to anyone who juggles a career, a personal life, and a favorite hobby: bloggers cram in their updates when and where they can, and when inspiration strikes. Most bloggers post infrequently. While many of the most popular blogs on the internet post material frequently, even […]

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    Part 3. Motivation and Content

    Introduction Two groups of bloggers emerge from our survey: Those who view their blogs as a personal, and somewhat private, hobby and a smaller group who view their blogs as more time-consuming, and more public, endeavors. For both groups, the primary motivations to blog are to express themselves creatively and to record their personal experiences. […]