Search results for: “technology”

With lower-than-average technology assets, ICTs have less of an impact on Inexperienced Experimenters. Yet they like how ICTs connect them to other and some have tried Web 2.0 applications. This group is below average when it comes to having some information technologies (namely broadband access) and understandably it does less with fewer services and technologies […]

Productivity Enhancers happily get things done with information technology, at home and at work. But they don’t often stray into the world of interactive and mobile media. Like Lackluster Veterans, Productivity Enhancers have been online a long time and have folded internet use into their lives. Unlike Lackluster Veterans, this adoption of modern information gadgetry […]

Connectors surround themselves with technology and use it to connect with people and digital content. They get a lot out of their mobile devices and participate actively in online life. This group got online just a bit later relative to Omnivores, but they have quickly marched up the adoption curve in terms of acquiring information […]

“Mobile Centric” users are the second wave of young technology adopters. Mobile communication is important, and the cell phone is a multifaceted tool. With a median age of 32, this is the second youngest group overall. The cell phone is the device to which members of this group are most attached. Mobile Centric group members […]

Off the network: Those with neither cell phones nor internet connectivity are older, and seem content with old media. Some 15% of Americans neither go online nor have a cell phone. They are the heaviest users of any group of old media, such as a radio and TV, but do not have an inclination (or […]

Omnivores are active participants in shaping cyberspace, particularly by taking, sharing, and downloading video content. This small group of ICT users – it makes up 8% of the general population – is the most elite and gets the most attention from technology producers and the media. Its members are distinguished by what they do with […]

Indifferents: They have a fair amount of technology on hand, but it does not play a central role in their daily lives. This group collectively has a portfolio of information technology that is the lower than any of the preceding groups. Although Indifferents with online access will log on to the internet once every day […]

Despite having cell phones or online access, “Light but Satisfied” users say technology does not do much for them. The first of these groups, the Light but Satisfied, has a below-average rate of internet and cell phone access. They are not frequent users of the internet and are least likely group to rely on their […]

For Lackluster Veterans, modern ICTs are just OK. Although they are content with gadgets’ communicative aspects, few like their intrusiveness and not many see ICTs adding to their personal productivity. This group’s typical member has been online for a long time – roughly ten years – and has folded the use of the internet into […]