For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Pew Research Center conducted random, probability-based surveys among 13,122 adults (ages 18 and older) across six South and Southeast Asian countries: Cambodia, Indonesia, Malaysia, Singapore, Sri Lanka and Thailand. Interviewing was carried out under the direction of Langer Research Associates. In Malaysia and Singapore, interviews were conducted via computer-assisted telephone interviewing (CATI) using mobile phones. […]
The American Trends Panel survey methodology Overview The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in […]