Numbers, Facts and Trends Shaping Your World
Tracking online life Women’s different online lives: More than 9 million women have gone online for the first time in the last six months and this surge has led to gender parity in the Internet population. It has also reshaped America’s social landscape because women have used email to enrich their important relationships and enlarge […]
Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]
Numbers Show Staff, Not Stuff, Wins Viewers By Marion Just, Rosalind Levine and Todd Belt If you want to boost ratings, helicopters won’t do it. Hiring more skilled people will. This is one of the discoveries about managing resources contained in this year’s study of local TV news. We sent detailed questionnaires about policies and […]
What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
“There just has not been a reason to watch local news for a long time.” That sad summary doesn’t come from a critic, but from a longtime television news consultant, Don Fitzpatrick, president of Don Fitzpatrick and Associates, a San Francisco-based consulting firm. While local news is still the most popular form of TV news, […]
By Amy Mitchell What does the typical local television newscast look like? It is very local. It also does a good job of covering the everyday goings-on in a community. But too many of the stories are generic, simplistic and reactive. Too often, one is left with little feel for the texture of the communities. […]
The overall quality of news coverage — including issues ranging from decreased accuracy to increased sensationalism — remains the most important problem area in journalism today, according to the press. But its relative seriousness has plummeted compared to the loss of credibility with the public. When asked about the validity of various criticisms of the […]
The number of Americans who go online to get news has tripled in the last three years. In 1995, just 4% of Americans went online for news at least once a week. Now, anywhere from 15% to 26% go online for news on a weekly basis, according to recent Pew Research Center surveys. This range […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]