Numbers, Facts and Trends Shaping Your World
While the crowded landscape has fragmented audiences, it has given the most sophisticated and technology-savvy news consumers an array of options that would have been inconceivable just a few years ago. Americans who are active stock traders and investors are perfectly positioned to take advantage of these choices. Active traders — those who have bought […]
In addition to regularly tracking news interest, the Pew Research Center has periodically tested the public’s knowledge of news and current events by including “information” questions on many of its surveys. These information questions are designed to provide insight into how extensively major news stories are understood and absorbed by the public. They cover a […]
A new study released today shows that more than nine million women have gone online for the first time in the last six months, and they have brought gender parity to the Internet population. This surge in Internet usage by women is also reshaping America”s social landscape because women are using email to enrich their […]
Tracking online life Women’s different online lives: More than 9 million women have gone online for the first time in the last six months and this surge has led to gender parity in the Internet population. It has also reshaped America’s social landscape because women have used email to enrich their important relationships and enlarge […]
Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]
Numbers Show Staff, Not Stuff, Wins Viewers By Marion Just, Rosalind Levine and Todd Belt If you want to boost ratings, helicopters won’t do it. Hiring more skilled people will. This is one of the discoveries about managing resources contained in this year’s study of local TV news. We sent detailed questionnaires about policies and […]
What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
“There just has not been a reason to watch local news for a long time.” That sad summary doesn’t come from a critic, but from a longtime television news consultant, Don Fitzpatrick, president of Don Fitzpatrick and Associates, a San Francisco-based consulting firm. While local news is still the most popular form of TV news, […]
By Amy Mitchell What does the typical local television newscast look like? It is very local. It also does a good job of covering the everyday goings-on in a community. But too many of the stories are generic, simplistic and reactive. Too often, one is left with little feel for the texture of the communities. […]