The revolution in communications technology is clearly changing the way Americans live, and it has created a highly competitive environment for those who provide news and information to the public. Nearly seven-in-ten Americans (68%) now use a computer on at least an occasional basis, up from 61% in 1998 and 58% in 1996. Almost as […]
Section 1: Americans want a privacy guarantee Privacy has emerged as a central policy concern about the Internet as more Americans go online every day – and recent weeks have brought a ceaseless number of new allegations about privacy violations by Internet companies. In the past three months, a series of events have heightened sensitivities. […]
Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]
While the crowded landscape has fragmented audiences, it has given the most sophisticated and technology-savvy news consumers an array of options that would have been inconceivable just a few years ago. Americans who are active stock traders and investors are perfectly positioned to take advantage of these choices. Active traders — those who have bought […]
In addition to regularly tracking news interest, the Pew Research Center has periodically tested the public’s knowledge of news and current events by including “information” questions on many of its surveys. These information questions are designed to provide insight into how extensively major news stories are understood and absorbed by the public. They cover a […]
A new study released today shows that more than nine million women have gone online for the first time in the last six months, and they have brought gender parity to the Internet population. This surge in Internet usage by women is also reshaping America”s social landscape because women are using email to enrich their […]
Tracking online life Women’s different online lives: More than 9 million women have gone online for the first time in the last six months and this surge has led to gender parity in the Internet population. It has also reshaped America’s social landscape because women have used email to enrich their important relationships and enlarge […]
Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]
Numbers Show Staff, Not Stuff, Wins Viewers By Marion Just, Rosalind Levine and Todd Belt If you want to boost ratings, helicopters won’t do it. Hiring more skilled people will. This is one of the discoveries about managing resources contained in this year’s study of local TV news. We sent detailed questionnaires about policies and […]
What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]