Numbers, Facts and Trends Shaping Your World

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    State of the News Media methodology

    Note: State of the News Media was a report that measured key audience and economic indicators for various sectors within the U.S. news industry from 2004-23. Read archived reports from State of the News Media here.  The State of the News Media fact sheets use a range of different methodologies to study the health of […]

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    3. Quality of local crime news

    Local crime news is widely consumed in the U.S., but only a third who get this type of news are highly satisfied with its quality.

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    1. How TikTok users view, experience the platform

    TikTok has grown in popularity in recent years, attracting users with short-form videos ranging from viral dances to product reviews to mental health stories. It’s also grown as a place for news – particularly among young people. And politicians and activists alike have used the platform to engage with issues they care about. To learn […]

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    1. Podcast topics

    While podcasts cover a broad range of topics, true crime is by far the most common topic of top-ranked podcasts. About a quarter of top podcasts (24%) are primarily about true crime – often investigations into murders, scandals and other criminal acts. Many of these focus on a single crime across the series, such as […]

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    2. How X users view, experience the platform

    For Americans who use X – about a quarter of adults, as of last year – it’s a place people turn to stay entertained, connect with others and keep up with what’s going on. At the same time, it’s a platform where change has been a constant, including Elon Musk’s rebranding of it from Twitter […]

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    3. Podcast ownership and funding

    A popular perception of podcasting suggests that anyone can start a podcast, enabling independent voices to reach large audiences. But running a podcast and getting an audience can be both time-consuming and expensive, with costs relating to equipment as well as advertising, guest booking, research and other expenses. Top-ranked podcasts often make money from advertising […]

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    A Profile of the Top-Ranked Podcasts in the U.S.

    True crime is the most common topic, making up 24% of top-ranked podcasts; 15% of the top podcasts focus on news. The next most common topics are politics and government (10%); entertainment, pop culture and the arts (9%); and self-help and relationships (8%).

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