Numbers, Facts and Trends Shaping Your World

Search results for: “sports”


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    3. Demographic, political and interest profiles

    Many nonprobability sample vendors have the ability to provide samples of respondents that, by design, are forced to align with characteristics of the U.S. population. Often those characteristics are demographics such as gender and age, though some vendors also use nondemographic variables. When a vendor forces the sample to match the population on a particular […]

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    Parenting in America

    There are deep divisions among U.S. parents today rooted in economic well-being. Parents’ outlooks, worries and aspirations for their children are strongly linked to financial circumstances.

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    1. Public interest in science, health and other topics

    Most Americans express a broad interest in health and medicine, as well as in science and technology along with other topics. Seven-in-ten adults (70%) say they are interested in health and medicine, more than any other of the nine topics asked about in the survey. Large shares also say they are interested in local events […]

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