Numbers, Facts and Trends Shaping Your World

Search results for: “social media”

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    Acknowledgments

    This report is a collaborative effort based on the input and analysis of the following individuals: Research team Carroll Doherty, Director, Political ResearchRichard Wike, Director, Global Attitudes ResearchJocelyn Kiley, Associate Director, Political ResearchJacob Poushter, Associate Director, Global Attitudes ResearchLaura Silver, Senior ResearcherGracie Martinez, Administrative CoordinatorKat Devlin, Research AssociateJanell Fetterolf, Research AssociateHannah Hartig, Research AssociateShannon Schumacher, […]

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    3. The promise and pitfalls of using passive data to measure online news consumption

    Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]