Online Videos Go Mainstream
Widespread deployment of broadband and a dramatic promotion push by content providers has helped pave the way for mainstream audiences to adopt online video viewing.
Numbers, Facts and Trends Shaping Your World
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What They Watch Online
Amateur vs. Professional: What do users prefer? Most online video viewers prefer professionally-produced video over content “produced by amateurs.” However, the segments that do express a preference for amateur content or say they like both genres equally is sizable, and those who are among the most coveted viewers by advertisers (men ages 18-29) are the […]
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Section 4: The 2008 Presidential Campaign
Candidate Consideration Little Changed Despite the intensity of the current campaign, the proportion of registered voters who say they given “a lot” of thought to the candidates has increased only modestly in recent months. Currently, 34% say they have given a lot of thought to the presidential field, up just one-point from June and only […]
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Internet Use and Teens’ Computing Environments
As the new nexus of teens’ online experience, online social networks are the focus of widespread concern over the disclosure of personal information online. Over the course of seven years, our research examining teenagers’ use of the internet has repeatedly shown that teens are one of the most wired segments of the American population. And […]