The new pathways to purchase in the world of networked consumers
Director Lee Rainie lectured at New York University about the impact of digital technologies on the ways that people get advertising and relate to corporations.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “social media”
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Press Release
Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
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Methodology
The study, “Twitter and the Campaign” uses content analysis data from two sources. Data regarding the quantity of coverage in the traditional press is derived from the Project for Excellence in Journalism’s in-house coding operation. (Click here for details on how that project, also known as PEJ’s News Coverage Index, is conducted.) To arrive at […]
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Main Findings: Apps vs. Web: Winner?
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]