Numbers, Facts and Trends Shaping Your World
One of the most striking new features of the race for president four years ago was the emergence of YouTube. This became a venue for Obama to post longer videos than conventional political advertising. The Obama campaign later reported that it had a billion viewings of videos on its YouTube channel by the time the […]
Both candidates have focused mainly on promoting themselves and their campaign, but Romney was more than twice as likely to focus on Obama as the other way around. Across all platforms studied, 55% of the posts from the Obama campaign focused on promoting his record and accomplishments. Similarly, 52% of the posts from the Romney […]
The internet has already had a major impact on how people find and access information, and now the rising popularity of e-books is helping transform Americans’ reading habits. In this changing landscape, public libraries are trying to adjust their services to these new realities while still serving the needs of patrons who rely on more traditional resources.
What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]
As was the case four years earlier, the strategic aspects of the campaign dominated coverage of the closing weeks of the 2012 presidential race. Taken together, horse-race coverage as well as advertising and fundraising stories–which includes advertising, fundraising, endorsements, and the media’s coverage of themselves-combined for 44% of all the coverage examined. Yet, that is […]
The percentage of Americans getting news from online and digital sources continues to grow, and that trend has been sustained in the last two years by an increase in the use of mobile devices. The share saying they got news online yesterday is unchanged since 2010, at 34%. However, when those who get news from […]
Our new report takes a close look not only at how Americans are using public libraries, but also what sort of services and programming they think libraries should offer — and what they say they would use in the future. For this last point, we asked about a range of potential offerings. Here are illustrations of some of these more innovative services, to see what they look like on the ground — as well as some “fun and funky” services that we’ve seen pop up at libraries across the county.