Numbers, Facts and Trends Shaping Your World

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    Location Tagging on the Rise for Mobile, Social Media Users

    30% of social media users now tag their posts with their location, while 74% of smartphone owners get directions or other information based on their current location and 12% use a geosocial service to “check in” to locations or share their whereabouts with friends.

  • report

    Location-Based Services

    More social media users are adding location information to their posts, and most smartphone owners use location-based information services.

  • short reads

    Planned Twitter IPO follows years of user growth

    Twitter’s announcement on Sept. 12 that it planned to go public with an initial public offering follows seven years of growth in the user of the social media platform.

  • report

    Main Report

    Overview The rise of smartphones has brought real-time location data into many aspects of Americans’ lives. Some mobile services use the smartphone’s location to offer directions, targeted recommendations, or other location-specific information to the user. Other services incorporate a location “layer” into other types of functions, while still others exist specifically to share the user’s […]

  • short reads

    Majority of online Americans ‘Google themselves’

    Today marks Google’s 15th birthday, which has prompted many users to reflect on what it was like to use the search engine circa 1998. We took the opportunity to look back at Americans’ habits to “Google themselves” during the first decade of the search engine’s life and found that, after an initial increase, the activity […]

  • report

    The Final Thesis: Today’s Choices Matter

    15) Foresight and accurate predictions can make a difference; ‘The best way to predict the future is to invent it.’ A number of the experts who participated in the survey said it is important to contemplate future possibilities and work today to aim for a better tomorrow. The statements made in favor of foresight by […]