Numbers, Facts and Trends Shaping Your World

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  • short reads

    Why 2016 election polls missed their mark

    There is a great deal of speculation but no clear answers as to the cause of the disconnect, but there is one point of agreement: Across the board, polls underestimated Trump’s level of support.

  • report

    The State of American Jobs

    How the shifting economic landscape is reshaping work and society and affecting the way people think about the skills and training they need to get ahead.

  • short reads

    Global tech companies see India’s vast offline population as untapped market

    Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]

  • report

    5. On cellphones, return visitors spend more time with articles than visitors overall

    Another question that arises in mobile digital news consumption is how often users return to an article – whether to finish reading it, re-read a portion, share it with a friend or for some other reason. This is again especially pertinent for long-form news, which requires more time to complete. Due to the way users […]

  • report

    Methodology

    The State of the News Media report uses a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere. State of the News Media 2016 industry data The State of the News […]

  • report

    4. Partisan stereotypes, views of Republicans and Democrats as neighbors

    Many Republicans and Democrats associate negative characteristics with members of the other party – and positive traits with their own. But the specific criticisms Democrats and Republicans have of each other vary. And on several of these traits, a majority of partisans say Republicans and Democrats aren’t much different from the public as a whole. […]