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  • report

    2. Twitter conversations about race

    In addition to surveying Americans about their experiences with and exposure to race-related content on social media, Pew Research Center conducted a content analysis to examine how race is discussed on Twitter. The Center used the social analytics tool created by Crimson Hexagon to analyze the textual content from all publicly available posts on Twitter. […]

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    Methodology

    Website Analysis Methodology This study examined the campaign websites of presidential candidates Donald Trump, Hillary Clinton and Bernie Sanders through an audit of design features, static content and original news items (news articles, press releases and videos) posted to their websites from May 1 through June 15, 2016. During this period, there were 220 original […]

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    The State of American Jobs

    How the shifting economic landscape is reshaping work and society and affecting the way people think about the skills and training they need to get ahead.

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    Digital News Audience: Fact Sheet

    Last updated June 2016 As digital audiences expand and move beyond news websites to social media, mobile apps, podcasting and even email newsletters, news publishers are making an effort to be in those places as well. This often means, though, ceding more control to tech companies such as Apple and Facebook, both financially and in […]

  • short reads

    Liberal Democrats most likely to have learned about election from Facebook

    Reports that Facebook employees may have suppressed conservative news stories from the platform’s trending topics section have prompted the chairman of the Senate Commerce Committee to ask the company for answers. News plays a prominent role on Facebook – 63% of Facebook users (or 41% of all U.S. adults) say they get news on the […]

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    Digital News Revenue: Fact Sheet

    Last updated June 2016 In 2015, mobile advertising spending in the U.S. across all categories (including news) overtook desktop advertising spending. The growth in mobile pushed total spending on digital advertising to its highest point in the past six years. Video advertising continued to grow as well, with an uptick reminiscent of the early days […]

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    4. Partisan stereotypes, views of Republicans and Democrats as neighbors

    Many Republicans and Democrats associate negative characteristics with members of the other party – and positive traits with their own. But the specific criticisms Democrats and Republicans have of each other vary. And on several of these traits, a majority of partisans say Republicans and Democrats aren’t much different from the public as a whole. […]

  • short reads

    Global tech companies see India’s vast offline population as untapped market

    Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]

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    Methodology

    This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]