How focus groups helped inform our survey about technology use in emerging economies
With global survey research, it’s important to understand what people are thinking about the subject we’re studying. Focus groups help address this.
Numbers, Facts and Trends Shaping Your World
Residents of two areas – San Antonio-New Braunfels, TX and Minneapolis-St. Paul-Bloomington, MN-WI – see their local news media as notably more connected to the community than U.S. adults overall, and they also give their local media better ratings. Residents of the other two – Riverside-San Bernardino-Ontario, CA and Cincinnati, OH-KY-IN – show more negative attitudes and lower interest in local news.