A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “social media and politics”
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3. How people rate press, speech and internet freedoms in their country
A median of 31% across 35 countries say they’re completely free to speak without censorship, and 28% say their media are completely free to report the news.
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Religious Radio Across America
Almost all U.S. adults live in range of a religious radio station, most commonly Christian radio. Stations tend to broadcast either mostly music or mostly talk.
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How Americans View Journalists in the Digital Age
U.S. adults largely value journalists’ role in society but see their influence declining – and they differ over what a journalist is.
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Most Americans continue to say media scrutiny keeps politicians from doing things they shouldn’t
Americans continue to say criticism from news organizations keeps political leaders from doing things they shouldn’t.
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1. Americans’ experiences with social media news influencers
We looked at the experiences and attitudes of the 21% of U.S. adults who regularly get news from news influencers on social media.
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5. A closer look at the topics of news influencers’ posts
Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.
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What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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2. How we created a list of popular news influencers, and where they post
Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who regularly discuss news.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
