Numbers, Facts and Trends Shaping Your World

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    1. Religious and spiritual practices and beliefs

    The religious beliefs and practices of Americans differ greatly across religious typology groups. At one end of the spectrum are the Sunday Stalwarts. Overwhelming majorities of these devout and religiously traditional Americans say they attend church regularly, pray on a daily basis and place high importance on religion in their lives. God-and-Country Believers and the […]

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    2. How well do the voter files cover the unregistered?

    When voter files first came to prominence for practitioners and researchers, many were just what the name suggests – lists of registered voters. However, as research and targeting using the voter files has become more widespread, most vendors try to provide coverage of all U.S. adults, including those not registered to vote, in their files. […]

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    2. Reducing bias on benchmarks

    To understand the relative merits of alternative adjustment procedures, each was assessed on its effectiveness at reducing bias for 24 different benchmarks drawn from high-quality, “gold-standard” surveys. These benchmarks cover a range of topics including civic and political engagement (both difficult topics for surveys in general), technology use, personal finances, household composition and other personal […]