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When voter files first came to prominence for practitioners and researchers, many were just what the name suggests – lists of registered voters. However, as research and targeting using the voter files has become more widespread, most vendors try to provide coverage of all U.S. adults, including those not registered to vote, in their files. […]
To understand the relative merits of alternative adjustment procedures, each was assessed on its effectiveness at reducing bias for 24 different benchmarks drawn from high-quality, “gold-standard” surveys. These benchmarks cover a range of topics including civic and political engagement (both difficult topics for surveys in general), technology use, personal finances, household composition and other personal […]
A new analysis demystifies voter files, the widely-used and comprehensive digital databases used to better understand the U.S. electorate.
Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region – to correct any imbalances between the survey sample and the population. These are all variables that are correlated with a broad range of attitudes […]