Search results for: “referrals”

Users can reach mobile news content through a variety of channels, including arriving at a given article by way of a link that shows up in their Facebook feed, via a Google search or clicking a bookmarked address. As the Center found in earlier research about desktop news behavior, it’s possible that for long-form content […]

Short-form: Articles with a word count of 101 – 999 words. (Those with 100 or fewer words were removed due to their greater potential of containing anomalous data.) Long-form: Articles with a word count of 1,000 words or more. Cellphone: Defined by Parse.ly as a broad category encompassing mobile devices that are not desktop/laptop computers, […]

On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.

Another question that arises in mobile digital news consumption is how often users return to an article – whether to finish reading it, re-read a portion, share it with a friend or for some other reason. This is again especially pertinent for long-form news, which requires more time to complete. Due to the way users […]

This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]