Numbers, Facts and Trends Shaping Your World
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]
Introduction and findings After getting the basics about those who are active in religious organizations, we examined their broad patterns of involvement in groups by looking at the number of groups that a person was active in and the number hours devoted to these groups. The average American adult is active in 3.51 groups of […]
Respondents’ thoughts In this survey about the likely future of the Internet, a majority of technology experts and stakeholders expressed confidence that by 2020 most people will have embraced and fully adopted the use of smart-device swiping for purchases they make, nearly eliminating the need for cash or credit cards. These experts feel that the […]
Overview Americans continued to closely track news about the nation’s struggling economy last week, and paid only modest attention to a fast- growing media story – the anti-Wall Street protests in New York and other cities. About a quarter (27%) say news about the condition of the U.S. economy was their top story, while just […]