Search results for: “podcast”

Podcast hosts use a mix of formats and structures to tell stories, convey information and hold discussions. These approaches differ in a number of ways, including the number of hosts and the overall format – such as an interview-based show vs. one centered around reporting or commentary – as well as the frequency and length […]

A popular perception of podcasting suggests that anyone can start a podcast, enabling independent voices to reach large audiences. But running a podcast and getting an audience can be both time-consuming and expensive, with costs relating to equipment as well as advertising, guest booking, research and other expenses. Top-ranked podcasts often make money from advertising […]

Finding and maintaining an audience for a podcast can be challenging, so most podcasts make their content widely available. The vast majority of top-ranked podcasts studied are available on several major listing sites, with few podcasts exclusive to one site. Nearly all top podcasts (99%) are available on Spotify, and roughly nine-in-ten top podcasts are […]

While podcasts cover a broad range of topics, true crime is by far the most common topic of top-ranked podcasts. About a quarter of top podcasts (24%) are primarily about true crime – often investigations into murders, scandals and other criminal acts. Many of these focus on a single crime across the series, such as […]

Names of the 451 top-ranked podcasts included in this report