Search results for: “podcast”

The vast majority of top-ranked podcasts do not focus primarily on news and current events: 15% of the podcasts examined in this study are focused on news. That said, news is a common part of the podcast experience for the majority of listeners – two-thirds of U.S. podcast listeners said in the 2022 survey that […]

Podcast hosts use a mix of formats and structures to tell stories, convey information and hold discussions. These approaches differ in a number of ways, including the number of hosts and the overall format – such as an interview-based show vs. one centered around reporting or commentary – as well as the frequency and length […]

Finding and maintaining an audience for a podcast can be challenging, so most podcasts make their content widely available. The vast majority of top-ranked podcasts studied are available on several major listing sites, with few podcasts exclusive to one site. Nearly all top podcasts (99%) are available on Spotify, and roughly nine-in-ten top podcasts are […]

A popular perception of podcasting suggests that anyone can start a podcast, enabling independent voices to reach large audiences. But running a podcast and getting an audience can be both time-consuming and expensive, with costs relating to equipment as well as advertising, guest booking, research and other expenses. Top-ranked podcasts often make money from advertising […]