No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
Numbers, Facts and Trends Shaping Your World
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
The Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This report was made possible with support from the Trusts and from the People & Voices Initiative. This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at pewresearch.org/topic/gender-lgbtq. […]
The Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This report was made possible with support from the Trusts and from the People & Voices Initiative. This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at pewresearch.org/topic/gender-lgbtq. […]
True crime is the most common topic, making up 24% of top-ranked podcasts; 15% of the top podcasts focus on news. The next most common topics are politics and government (10%); entertainment, pop culture and the arts (9%); and self-help and relationships (8%).
True crime stands out as the most common topic of top-ranked podcasts in the United States.
The Pew-Knight Initiative will deliver a comprehensive, real-time look at the information landscape from the standpoints of both consumers and producers of news.
The American Trends Panel survey methodology Overview Survey data in this report comes from Wave 165 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The survey was conducted from March 10 to March 16, 2025. A total of 9,482 panelists responded out of 10,576 who were […]
The vast majority of top-ranked podcasts do not focus primarily on news and current events: 15% of the podcasts examined in this study are focused on news. That said, news is a common part of the podcast experience for the majority of listeners – two-thirds of U.S. podcast listeners said in the 2022 survey that […]
Podcast hosts use a mix of formats and structures to tell stories, convey information and hold discussions. These approaches differ in a number of ways, including the number of hosts and the overall format – such as an interview-based show vs. one centered around reporting or commentary – as well as the frequency and length […]
Finding and maintaining an audience for a podcast can be challenging, so most podcasts make their content widely available. The vast majority of top-ranked podcasts studied are available on several major listing sites, with few podcasts exclusive to one site. Nearly all top podcasts (99%) are available on Spotify, and roughly nine-in-ten top podcasts are […]
Notifications