How Much of the Internet Is Written With AI?
In a random sample of 10,000 webpages collected in July 2026, one-in-ten show signs of being written or substantially edited by AI.
Numbers, Facts and Trends Shaping Your World
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Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
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Methodology
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
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Number of countries with high or very high social hostilities rose in 2023
The six countries with very high social hostilities involving religion were Nigeria, India, Israel, Syria, Bangladesh and Pakistan.
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6. News influencers on Facebook
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
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The topics Americans learn about from health and wellness influencers
Some 40% of U.S. adults say they ever get health information from social media influencers or podcasts. This analysis looks at some of the specific topics Americans get from these influencers. Some of the key takeaways: Other parts of this study look at the characteristics of health and wellness influencers themselves, why people follow them […]
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Trust in health and wellness influencers
Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into these Americans’ experiences with these influencers – how much they trust them, what they learn, and how the information they get makes them feel about their health. Some of […]
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Americans have mixed feelings about AI summaries in search results
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
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Quiz: How much do you know about the First Amendment?
How well do you know the First Amendment, including press freedom and other rights? Test your knowledge by taking our quiz.
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Methodology
Collection and analysis of Twitter data Twitter analysis in this report is based on 4.8 million tweets collected from March 8 to April 27, 2023. This process involved collecting batches of 3,000 new tweets every 30 minutes over the duration of the collection period using the Twitter Streaming API. This resulted in a sample of […]