6. News influencers on Facebook
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
Numbers, Facts and Trends Shaping Your World
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.
Here’s a look back at 2024 through 14 of our most striking research findings.
News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]
News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.
Notifications