What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
Numbers, Facts and Trends Shaping Your World
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
Here’s a look back at 2024 through 14 of our most striking research findings.
About half say it’s acceptable for journalists to advocate for communities they cover; fewer favor them expressing personal views.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
A majority of U.S. adults say they’re bothered a lot by the feeling that some corporations (61%) and some wealthy people (60%) don’t pay their fair share.
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
Here’s how Indian Americans describe their own identities, their views of the U.S. and India, and how they feel about achieving the American dream.
Ipsos KnowledgePanel and Omnibus methodology Introduction Ipsos delivers affordable, statistically valid online research through KnowledgePanel. KnowledgePanel is the first and largest online research panel that is representative of the entire U.S. population. Panel members are randomly recruited through probability-based sampling, and households are provided with access to the Internet and hardware if needed. Ipsos recruits […]
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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