Numbers, Facts and Trends Shaping Your World
One of the biggest questions surrounding mobile technology-especially tablets-is whether it will open up new revenue opportunities to support the news gathering and reporting in ways that did not occur in on desktops and laptops. One rationale is that the pleasure and convenience of reading on a mobile device might induce people to pay for […]
In 2008, this study documented a clear and almost mirror-image ideological divide on cable between Fox News Channel and MSNBC. Both MSNBC and Fox deviated from the rest of the media in their treatment of McCain and Obama in roughly equal measure, with MSNBC more positive about Obama and negative about McCain than the rest, […]
Libraries are key technology hubs in their communities. Many patrons would like even more tech-centered services, but ultimately many feel that print books remain important in the digital age.
Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the […]
The data also contain some hints that mobile technology is possibly being embraced by minority populations as a news source for reading in ways that newspapers never were. While overall, blacks are somewhat less likely to own a tablet than are whites (14% vs. 22%), those who do are more likely to get news on […]
Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
Community Profiles Before examining in depth the local news consumption patterns in different types of communities, it is critical to describe the key demographic differences across their populations. Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in the survey, many of which may be […]